THE SimRacingEXPO PREMIERE: A GREAT SUCCESS

Approx. 12,000 visitors explore the world of virtual racing

Munich, 26 September 2014 – The first ever SimRacingEXPO took place last weekend at the Nürburgring alongside the Blancpain Endurance Series race. Combining virtual motorsports with real-life racing, the SimRacingEXPO 2014 attracted a grand total of approx. 12,000 visitors. The Blancpain Endurance Series racing drivers proved just as keen as the trade fair visitors to explore the thrilling mix of real-life and virtual attractions. Bernd Schneider, for example, came over to the PlayStation stand along with fellow pros Sergey Afanasiev and Maximilian Buhk, and invited a visitor to complete a lap of the track with him in a Mercedes SLS AMG. Christopher Mies and Marc Basseng also attended the fair and used their free time between qualifiers and race to dip into the world of virtual motorsports and compete in the first ADAC SimRacing Trophy competition, organised in collaboration with RaceRoom. Mies came

11th in the rankings, and Basseng 20th. Over 2,700 participants took part in the competition, including 2,600 who qualified online prior to the event, and a further 100 who qualified at the event itself.

The final, which took place in front of Europe’s largest video wall, was streamed online for the benefit of approx. 6,500 viewers who accompanied the event from home. Visitors also flocked to the SLT and Ellip6 stands to try out the latest simulator technology. The D-BOX and Vesaro simulator with a 55” curved UHD OELD screen wowed visitors and became one of the hot topics of the fair. And there was plenty of excitement at the iRacing stand too, where gaming fans were able to test out one of the most realistic racing games yet invented. Slightly Mad Studios developers also presented their new racing game, Project CARS, at the SimRacingEXPO – a top gaming highlight to be released on 21 November. Another great highlight took centre stage at the RaceRoom stand, where visitors were invited to try out the Oculus 2 racing experience.

“We are delighted that the first SimRacingEXPO went so well," said Norman Simon of norman2, the agency organising SimRacingEXPO 2014. “The visitor numbers speak for themselves: people are crazy about virtual racing!” Marc Hennerici of event organiser ADAC Mittelrhein e.V. was equally thrilled with the event’s success: “Loads of visitors, some great exhibitors, an exciting competition – our vision for the event definitely came to life!”

The huge success of the world’s first SimRacingEXPO gives a definite green light for more of these fairs in the coming years. Photos and comments on the first SimRacingEXPO 2014 are available on www.nr1000.de/english/

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